What can you do as a consumer to support small businesses?

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The current situation with the spread of COVID-19 is challenging for many and is a particularly uncertain and stressful time for small businesses. As a consumer you have spending power and influence, which you can choose to use to help support your favourite local and small businesses. But how exactly can you help?

At the moment several governments and international bodies have taken strict and necessary measures to “flatten the curve” and control the COVID-19 outbreak. Whilst these measures are necessary for public safety and to ensure that health services and infrastructures can cope, they have affected many businesses, both large and small.

The results of these measures range from severely reduced business, to none at all, and the need to find alternative solutions in order to survive. Some businesses have gone online; others are making that transition, or finding other ways to continue providing services during these uncertain times.

But how can you use your consumer power to support small and local businesses? What action can you take to help?

Have a look through some easy tips below:

  • Order online and provide regular business
    • Want to keep your favourite businesses open? Continue being a regular customer and recommend their services to others. Several businesses are developing and expanding their online presence to cater to new demand, so have a look at what is on offer.
    • Have a look at dedicated online platforms that support local business
  • Use food delivery and takeaway services
    • Many restaurants and other Food & Beverage businesses are having to adapt to fewer or no customers. Continue to support them and their employees by using food delivery and takeaway services.
  • Buy gift cards from small businesses as presents or to use later
    • Don’t need anything from ‘non-essential’ small businesses at the moment? Buy a gift card or a voucher! These small businesses also need your support and even if you don’t need their products right now you can always offer them as a gift or save the voucher to use at a later date, while providing a lifeline for small business.
  • Avoid pausing memberships where possible
    • Has your small independent gym, yoga studio or other small fitness establishment offered to pause your membership? This is an important source of revenue for small fitness businesses, so why not ask about online options or remote individual sessions and consultations?

Got any other suggestions? Write them in the comments and share your tips for helping and supporting small businesses.

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