Tag ‘Theatre Tonight!’
We at Ma este Színház! (in English: Theatre Tonight!) sells last minute theatre tickets online, on the very last day, half price. We operate in Hungary, our users mainly located in Budapest, and we sell more than 150,000 tickets annually.
Since the European Enterprise Promotion Awards, we introduced many new features (Gift Coupons, mobile-based NFC ticketing, improved UX) and grew our sales further. The idea of Ma este Színház! dawned upon me in early 2011, so already four years ago! As an entrepreneur, I have new ideas every day, and I carefully stored them in a notebook for later, as I focused solely on my current project. Since the Awards, I’ve got offers from various online enterprises of buying our company, and currently, I’m working on transitioning the small company I’ve started and operated for so long into a modern business entity which can be operated even after its founder is working on his new idea. The whole merger process is at least as exciting as it was starting it!
At first I was simply curious whether my idea of selling last minute affordable tickets for theatre performances would really make hundreds of thousands of people happier. It turned out that the answer was yes! Nowadays (and with the support of the European Entrepreneurship Foundation) Ma este Színház! operates in eight different Hungarian cities and we sell more than 150,000 tickets annually. Also, we recently expanded to last minute concert tickets with the launch of Ma este Koncert! For me, the key benefit of digital technology is that it allows you to start up with limited funds.
European governments, please make it easier to set up and run a company; create a one-stop-shop for aspiring entrepreneurs; and give tax breaks for entrepreneurs rather than complex government funding arrangements! This will help Europe in reaching its 2020 targets.
“Entrepreneurs are important to society because we dare to innovate, drive change, create employment and generally create new wealth.”
Hero(es): My grandmother
Start up capital: Own
Growth rate p.a: 327%
Mentor(s): Zsolt Kalocsai and Peter B. Zaboji
Can you code? No
Education / Training: Sociology
Product / Service: Entertainment applications