My partner Alex Vraskides and I had the vision to make mobile a mainstream marketing medium 12 years ago. MINT, our marketing technology platform delivers the highest conversion rates in the industry. We have advertised goods to over 700 million consumers with close to 100 million making a purchase. We are connected in 40 countries and 23 languages and we are increasingly focused on the emerging markets where we can offer services that have a huge impact on local communities such as English lessons or health alerts.
I would lower tax rates for start ups; modernise intellectual property rules; and develop partnerships between leading universities and start up communities across Europe.
“Entrepreneurs are important to society because we create jobs. The best of us fuel progress in people’s everyday lives through truly innovative products and services.”
Hero(es): My father
Start up capital: Business angels
Growth rate p.a.: 28.4%
Can you code? Yes
Education / Training: International and EU politics
Product / Service: Online marketing services
Learn more about Upstream here.