- Promoting Enterprise News Portal - https://blogs.ec.europa.eu/promotingenterprise -

The voice of experience: some advice from 2021 YEC winner Kristina Dimova

The deadline for participating in this year’s SME Week Youth Essay Competition [1] is almost upon us. But don’t worry – you can still enter, so get writing and make sure to submit your entry [2] by September 26. To inspire you, the YEC winners from 2018, 2019 and 2020 have already shared their top tips and today it is the turn of 2021 winner Kristina Dimova [3], who offers some advice below.

Kristina, who is from Bulgaria, won the 2021 YEC with an essay that highlighted that humanity is the key to sustainability, both when developing a business plan for a small and medium enterprise (SMEs) and when it comes to company management. Kristina has described her participation in the competition as “a moment of pure bliss!” Read on to see what advice she has to give to this year’s participants.


How would you approach this year’s theme?

Energy has proven to be a crucial topic not only for policies in the coming years but also for our everyday lives. I would definitely try to think outside the box as I did in my essay last year and, honestly, as every single winner did in the previous years. For sure, showing examples connected to the problem will help the overall density of the essay – no matter if they are about real start-ups, or if they are focused on an imaginary entrepreneurial solution to the energy problem. However, focusing on a particular storytelling arch will bring out the originality of the idea that the participant is trying to showcase. Therefore, for me, as a representative of Bulgaria – a country that is highly dependent on fossil fuels, I’d probably think how this topic is related to my personal story. I’d ask myself what is important for me as a young person and what are the crucial steps that we have to take for a more sustainable future. However, for sure, all these ideas should be presented with an authentic story. The more authentic, the better.

Why should young people participate in this competition?

The people, the ideas, the future. These are the main pillars of the competition for me. During the Assembly, I had the chance to meet phenomenal people from all over Europe. As I have stated before, a great story can be a real game changer. Each one of these people had a great story to tell and therefore they inspired me to change my personal story arch.

When in Portoroz, I saw once again that ideas are everything, but they can be nothing without execution. All of the people there had their own cause. When you see how all these ideas have developed, that truly motivates you, especially when you are young and you have yet to test your ideas.

When talking about testing, SME Assembly 2021 was all about the future and what we could do to make it better. Lean thinking was key for most of the entrepreneurs that took part in it, and testing and validating during the process was crucial for them. However, when we talk about the future, I must say that there is a special place for youth during the event.

A lot of policymakers and entrepreneurs not only listened to my presentation but also came and talked to me afterward about the ideas I spoke about. I gained more knowledge about entrepreneurship from the event, but not only that – because of my win I was also a speaker during the EU Industry Days 2022 conference. The best is yet to come because I’m about to take the lead position in 9Academy – a platform and business academy for professionals and entrepreneurs in Bulgaria. YEC 2021 was the push for me to see that entrepreneurship is the way for me, and I’m more than grateful for the whole experience.

Do you have any advice for the 2022 competitors?

Be brave. This is the only advice I can give to the competitors. Yes, the topic is important and it can be difficult to write a compelling essay for it. Yes, you might ask yourself – why am I writing something so complex? Because the only competition you have is yourself.

This competition was a way to figure out if I’m capable of showcasing complex ideas in a simple yet compelling way. However, it turned out to be a milestone in my career. Before it, I thought I’m only good at certain skills. Now, after the Assembly, I know that I have a skill set that has been growing after participating in the competition. So, be brave. You have nothing to lose. In addition to the competition, you will for sure win a broader perspective on a topic that is so important that it means everything to our lives.


This year the competition asks young people to think about the theme: Our European economies are highly dependent on fossil fuel energies. How can future young entrepreneurs contribute to a more sustainable economy?

Are you full of ideas on how to reduce our fossil fuel dependence and eager to share them with a Europe-wide audience? Then the SME Week Youth Essay Competition is an opportunity not to be missed! All you have to do is write a 2,500-word essay in English on the theme above and submit it here [2] before the deadline of 26 September 2022.

The YEC jury will select three finalists to attend the SME Assembly in November, where they will present their essays to the 500+ delegates gathered at the assembly. The winning essay will then be selected in a public vote. The essays of all the finalists will be promoted across EU channels.

You can find more information on the previous editions of the YEC here [6]. We will also follow with more advice and tips to help you with your entries, so make sure to visit the Promoting Enterprise News Portal [7] regularly, and don’t forget to follow us on Twitter [8], Facebook [9] and Instagram [10] accounts and subscribe to our newsletter [11].