WeFitter is a Spanish fitness and well-being platform that allows companies to encourage and reward active lifestyles. Individual users can also accumulate points for their activities and either exchange them for prizes or donate them to charitable causes. The team behind the application’s development wants to motivate end users to be more consistent with their physical activity and transform it into a lifelong habit. Carlos Rodes, a co-founder of WeFitter, claims that according to some studies, 96% of people would change their health behaviour if they were rewarded.
Encouraging a Healthy Lifestyle
The WeFitter mobile application has been built with this statistic in mind, and it aims to deliver the means by which people can acquire healthier habits while feeling good about it. WeFitter provides health and fitness data to companies who purchase the technology to build an engaged and active database and analyse users’ behaviour with regard to their active lifestyle.
Individual users can connect their favourite activity and sporting apps to WeFitter, which tracks the users’ effort and then exchanges it for points that can be redeemed for rewards in the form of gifts or discounts from partners. Another option is to exercise for the greater good and donate the acquired points to charity.
According to Carlos Rodes, WeFitter motivates employees to have an active and healthy lifestyle, which increases productivity and engagement. The application can be used in the following three main ways:
- To help facilitate teambuilding through an exclusive rewards-based platform and challenges that companies can incorporate into their CSR (Corporate Social Responsibility) plans.
- To create loyalty programs for fitness centres to increase member retention by recognising their commitment to stay active.
- To encourage consumers’ physical health, thus improving brand perception and increasing purchase intent. Based on WeFitter research, rewards are 14 times more effective at increasing purchase intent than traditional online ads.
Building the Company
The WeFitter team considers its participation in the Technogym wellness acceleration program very helpful. The accelerator environment facilitated faster project growth, especially through its mentoring programme and by creating opportunities for working with investors.
However, WeFitter finds serious shortcomings in the way Spain treats start-up enterprises. In the words of Carlos Rodes: “In Spain, I think the conditions are terrible since it is very clear that it is a country that pursues steady jobs. It took us almost 2 months to start a company due to the bureaucracy in Spain. I understand other countries in the EU are far ahead in terms of entrepreneurship, but that is not the case for Spain and Italy, where we are still struggling to find the right balance between jobs and entrepreneurs. Besides, the mentality is ‘conservative’, which makes us weak relative to the US market where they grow faster thanks to large investments. We always say: ‘If Facebook was Spanish, it would never have succeeded’.”
That said, WeFitter has been able, to a degree, to benefit from funding provided for the development of new businesses. In addition to the accelerator investment from Technogym, the company was also successful in raising an investment from the Spanish branch of the ENISA (European Union Agency for Network and Information Security).
This was one of the factors enabling WeFitter to collaborate not only with companies such as Sanitas (Bupa), PhoneHouse, Sanofi, or DuetSports but also with the Health Department of the Catalan government.
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