Category | Grand Jury Prize
A special prize awarded to the entrepreneurial initiative considered the most creative and inspiring in Europe
Making enterprise a realistic option for the hard-to-reach
Outset, YKTO Ltd, United Kingdom
Outset is designed to show the unemployed that self-employment and enterprise is a realistic alternative to unemployment.
Specifically created to help the most vulnerable groups, including the long-term unemployed, recently redundant, under-25s, women, people from minority ethnic backgrounds, people with mental and physical disabilities and those who are over 50 years of age, the programme takes a unique approach to supporting start-ups. A national project that works in urban and rural settings, it seeks to change beliefs about the ability to start a small business.
The project ethos involves using support teams that often have similar challenging backgrounds, come from the same local areas and have had first-hand experience of being self-employed or running a business. Outset actively reaches, through all types of community spaces, from sports centres to Diwali and Chinese New Year festivals to find the people that will benefit most. This in-person outreach is reinforced by highly effective, targeted promotions including radio ads with direct response SMS facilities, quirky and enticing posters, postcards and flyers plus online and email marketing and lots of social media such as Facebook and Twitter. We use normal, jargon-free language.
Since the start of the programme, Outset has engaged with over 6,000 people. Of those, 673 have started a business, together creating 890 jobs. Outset Finance has helped its clients raise £790,258 from a variety of funding sources to either start or expand their business.
Most importantly, the businesses that Outset support do last: survival rates, particularly for women entrepreneurs, far outstrip national averages. Within disadvantaged client groups, conversion rates from engagement to start are approximately 1:5 and Outset’s new business survival rate after four years is over 80%.
Bev Hurley, Chief Executive
St John’s Innovation Centre, Cowley Road, Cambridge CB4 0WS, UK
Category | Promoting the Entrepreneurial Spirit
Recognising actions that promote an entrepreneurial culture and mindset and raise awareness about entrepreneurship in society.
Boosting women’s entrepreneurship by providing easy access to financing Women’s Co-operative Bank Ltd Women’s Co-operative Bank ‘initiative’ Ltd, Cyprus
The Women’s Co-operative Bank seeks to boost women’s entrepreneurship by providing easy access to financing. The organisation identifies gaps in the economy, promotes support programmes for female entrepreneurs and provides free advice and guidance, as well as loans, that are tailor-made to the needs of small business owners. Since the project began, women’s entrepreneurship has increased in Cyprus overall from 12% in 2001, to 28% in 2012.
Artemis Toumazi, Chairman/Director
Sinergatikos Organismos Protovoulias, Ginekon Kiprou Ltd, 30 Pavlou Valdaseridi Street, Branches 1-4, 6018 Larnaca, Postal Code 42251 6530, Larnaca, Cyprus
Category | Investing in Skills
Recognises regional or local initiatives to improve entrepreneurial, vocational, technical and managerial skills
Fostering knowledge transfer and digital visualisation
Visualisation Park, Sweden
Visualisation Park in Sweden focuses on the commercial application of digital visualisation technology. Using a business park model, the location in Eksjö offers a home to a cluster of businesses with expertise in this emerging field. They are gathered around Campus i12, which offers a range of vocational courses. 50 partner companies support the educational programmes and the Park provides a meeting place for educational environment and industry to identify and develop projects. Since it was founded in July 2009 the number of partner companies has more than doubled, to over 100. Most importantly, students’ attitudes shifted. More of them are now inclined to be entrepreneurs themselves, either by launching their own start-up or freelancing.
Joakim Falkäng, Manager
Visualisation Park, Kaserngatan 26, SE-575 35 Eksjö, Sweden
Category | Improving the Business Environment
Recognising measures to simplify administrative procedures for businesses, particularly for start-ups
Tackling difficulties faced by SMEs in urban areas
FaciliTO, Municipality of Turin, Italy
FaciliTO is a model that the Municipality of Turin adopted to tackle the difficulties that small enterprises encounter in struggling urban areas. Micro and small businesses in Turin have faced particular difficulty in accessing credit, which is often due to the absence of project expertise. FaciliTO attempts to meet these needs by providing free consultations to support the development of business plans as well as direct financial support. Over 200 businesses have accessed FaciliTO and 93 of them have received financial support.
Elisa Rosso, Servizio Fondi europei Innovazione
Sviluppo Economico, Via Braccini 2, Cap 10144, Turin, Italy
Category | Supporting the Internationalisation of Business
Recognises policies to encourage enterprises and particularly small and medium-sized businesses to benefit more from the opportunities offered by markets both inside and outside the European Union
Co-operating to bring Douro wines to the world
Douro Boys, Aicep Portugal Global, Portugal
A group of five small wine producers from the Douro region worked together to create the Douro Boys brand. Designed to exchange information and support each other to steadily improve the quality of the wines they produce, the group also aims to co-ordinate a marketing strategy centred on promoting the Douro region and its wines to the world. Between 2002 and 2011, the exports of wine from the five producers increased from €4.7 million to €11 million, an increase of 134%.
Jorge Holtreman Roquette, Administrator for Quinta do Crasto SA
aicep Portugal Global, Agência para o Investimento e Comércio Externo de Portugal, EPE
O’Porto Bessa Leite Complex, Rua António Bessa Leite, 1430 – 2o Andar, 4150-074 Porto
Category | Responsible and Inclusive Entrepreneurship
Recognises regional or local actions promoting corporate social responsibility and sustainable business practices
Supporting disabled people into the workplace, Disabled at Work, Denizli Municipality, Turkey
Disability is a major cause of social exclusion and poverty, primarily due to the lack of employment opportunities. Disabled at Work, a joint Turkish-Dutch project, seeks to change attitudes and support the integration of physically disabled people into the labour market. The group comprises 16 organisations from Turkey and the Netherlands. The projects provide training as well as a matching programme which offers disabled people mentors as they prepare to enter the workforce. At the end of the programme, 194 people had been trained and 65 were employed.
Ms Pınar GÜLMEZ AĞIRBAŞ, Director of Survey and Project Department
Altıntop Mahallesi Lise Caddesi No:1, 20100 Denizli, Turkey
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