In the middle of August I will set off on a journey that will take me across Iran, more than 2000 kilometers, on foot from Bazargan, on the Iranian border towards Turkey, to Sarakhs, on the Iranian border towards Turkmenistan. The route will take me along the Silk road and the adventure is named ”Thousand …
Continue reading Running a thousand and one miles for inclusion, love and openness
We’ve said it before and we’ll say it again, EVERYONE has a role to play in building a more active Europe. Today, let’s discuss what cities can do to support and encourage #BeActive residents. Let’s have a look at Manchester, in the UK. In January, 2014 Manchester was dubbed “the laziest city in Britain” with …
Continue reading Greater Manchester – a local #BeActive success story
We asked you to help us get Europeans moving. Over the past months more than 250 of online users responded to our #MyWeek #BeActive photo-video competition by posting inspiring photos and videos on their social media channels. Internet has been flooded with amazing photos throughout our challenge! If you haven’t joined, but feel like joining, …
Continue reading We’re extending our photo challenge! Win great prizes!
It’s been a while since we’ve shared an infographic on the blog, hasn’t it? How about one about a topic we’ve only briefly touched on in discussing the many benefits of sport? And it goes so much further than just these numbers: Recent projections show that the lack of physical activity in Europe can cost …
Continue reading The economic value of sport
Some of the interesting, and concerning information that came out of the 2014 Eurobarometer report on sport and physical activity revealed how active people were in different European countries. Overall, 42% of Europeans never exercise or play sport, but when you break it down by country or region – that percentage can varies greatly. For …
Continue reading The truth: Physical inactivity levels in Europe vary drastically by country
Oh how we love our dogs! Since we are always looking for fun ways to #BeActive, how about these four that involve man’s best friend: Play catch: head to the park or a local beach with a Frisbee or a ball and have some fun playing catch with your happy dog. Both of you will …
Continue reading 4 must-try ways to #BeActive with your dog
We’ve all been there: Hitting a slump in your exercise routine can make it hard to stick to your physical activity objectives, even if you’re fully aware of all the benefits you’ll be getting out of it. Here are our top five ways to help you stay motivated: Mix it up: Change your routine, take …
Continue reading 5 tips to stay motivated: #BeActive
Did you know there are activities taking place throughout Europe in September that are part of the European Week of Sport? We’ve developed a map of these events and activities on our website to help you find one near you. It’s being regularly updated, so don’t forget to check back as we get closer to …
Continue reading Find your way: a map of #BeActive events and activities
It turns out that the frequency of physical activity amongst Europeans tends to decrease with age. The 2014 Eurobarometer survey on Sport and Physical Activity indicated that a majority of 15-24 year olds (64%) exercise or play sport at least once a week. However, this number drops to a disturbing 30% for the 55+ age …
Continue reading Physical activity and older Europeans
Fasten your seat belts and put on your intellectual hats, we are taking a trip through time to share with you what some of the best minds have said about physical activity through the years: “Lack of activity destroys the good condition of every human being, while movement and methodical physical exercise save it and …
Continue reading Physical activity: What 8 of the world’s greatest minds had to say
