Let’s take a more serious tone for a moment, and discuss one of the major reasons we are promoting the European Week of Sport. We haven’t talked much about it so far in this blog, but it one that is a fundamental motivations behind much of our work: social inclusion.
Sport is a universal language, one that can be spoken by everyone, no matter their gender, religion, disability, age or income group. It has also been recognised by the United Nations, the World Bank, and many experts around the world as being a powerful tool with which to combat social exclusion, promote intercultural learning and reduce social tensions.
At this point (if you’ve been reading our blog!), most of you know the physical and mental benefits of sport – and how important it is to get European to #BeActive as early in life as possible. But another incredibly important reason to get children and youth involved in sport is that it helps them build strong values – self-discipline, respect for one’s opponent, fair play, teamwork and adherence to mutually agreed upon rules and structure. These values, which embody some of the best that sport has to offer, carry over into people’s everyday lives, into their homes and workplaces and more importantly into their community.
So you see, it’s a win-win for Europe and for Europeans if we can achieve the objectives of this campaign. Think about it: how many other things offer the innumerable benefits of sport? Healthy bodies, healthy minds, creativity, success, self-esteem, healthy economies, thriving communities, FUN…we could go on, but we think you get the idea.
Yes, we want to get Europeans moving, but this movement is about so much more than just that. Join us, we can’t do this without you. #BeActive