If you’ve been reading our blog (and we hope you have!) you know the numerous benefits that sport and physical activity provide: happiness, more energy, better health, less anxiety …and on and on… what’s not to love! But what we did not stress enough is why it’s so important to start young!
Let’s look at the scary numbers first:
Childhood obesity is no joke – and it’s on the rise in Europe, where according to the WHO, one in three 11 year olds is overweight or obese. Furthermore, European children are 50% less physically active by age 15 than they were at age nine. As computer games, television and mobile devices take up more and more leisure time, physical inactivity is hurting Europe’s children. That’s the reality.
On the other hand, an increasing number of studies are coming out demonstrating the value of incorporating more physical activity into the lives of children. Active kids have been shown to perform better at school and develop more confidence. As we’ve already mentioned, physical activity also helps boost brain power and creativity – these are excellent added benefits for students of all ages. Finally, kids who embrace an active lifestyle are more likely to carry those good habits into adulthood – and that’s a good thing.
This is why encouraging physical activity in the educational environment is so important, and why the European Week of Sport has this setting as one of its Focus Day themes.
There are many ways to encourage kids to #BeActive, but it’s also important to support schools, educators and other decision makers in creating a culture that values more physical activity in the school setting – from nursery to university level.
We’ve shared some tips on our website, but they are just the tip of the iceberg. Have you heard of any innovative programs to get kids active? What do you do to encourage your children to fight inactivity? We would love to hear your thoughts.
Let’s work together to help Europe’s children and youth #BeActive!